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Folk etymology has led to this day being called 'Feast of Vali' in modern Asatru. Actually, St. Valentine has no demonstrable associations with Vali, nor to the thinly disguised Pagan Lupercalia rites which take place on this day. Nevertheless, many Heathens make blessing to this god at this time and generally enjoy the day. It is considered a late winter festival related to the triumph of the sun over the dark days of winter. Noting the familial tie bewteen Vali and Odin, it is held as a celebration of the family and Asatruar exchange cards and gifts with loved ones just like everybody else. It is also a time for the renewal of marriage vows and an occasion for marriages/handfastings.